Hate is Learned

New hate crime awareness campaign shares message of inclusion

The Waterloo Regional Police Service is launching a new hate crime awareness campaign, which aims to promote a message of inclusion and acceptance. The campaign, which highlights a ‘Hate is Learned’ theme, features children speaking about the benefits of being inclusive of others regardless of their race, culture, religion, sexual orientation, gender or ability. They offer this important message as a reminder to adults.

Earlier this year, a casting call was distributed through social media looking for kids who wished to speak about this important topicand be interviewed on camera at police headquarters. With more than 100 formal responsesfrom proud parents, the multi-platform campaign features 28 local children who shared their ideas aroundfriendship and diversity. A local kindergarten class also took part,with images of students being featured on bus shelter advertisements and commercials at ONroute locations. Select local movie theatres will also include a ‘Hate is Learned’ video in their preshow lineup until June 29.


Hate Is Learned -  Checklist Video

Hate is Learned – Inclusion Video (Extended)

To download print advertisements, click here

The ‘Hate is Learned’ campaign is supported through the Ministry of Community Safety and Correctional Services Hate Crime and Extremism Investigative Team (HCEIT), a network of 13 police services which provide specialized support on investigations into hate-motivated crimes as well as support for community efforts to combat hate crimes across the province.

As the lead agency for this campaign, the Waterloo Regional Police Service would like to invite any other police services, community groups, or media to share this important message by adopting the campaign videos or print materials and to use the hashtag #hateislearned.


Media Contact:

Alana Russell

Corporate Communications Coordinator
519-650-8500 extension 8716


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