Police and Community Partners Aim to Reduce Impaired Driving with Festive R.I.D.E and MADD Canada’s Red Ribbon Campaign

Posted on Friday November 24, 2017

Waterloo Region, Ontario –   The Waterloo Regional Police Service, along with MADD (Mothers Against Drunk Driving) of Waterloo Region, are partnering together to raise awareness around impaired driving and to remind motorists to drive sober during the holiday season and year round.

Our officers will participate in MADD Canada’s Red Ribbon Campaign, a program that distributes thousands of red ribbons across Waterloo Region as a tribute to the victims of impairment-related collisions and as a reminder to ensure everyone drives sober. This marks the 30th anniversary of MADD Canada’s Red Ribbon Project.

“We are pleased to take part in this important campaign as it marks its 30th anniversary this year,” said Bryan Larkin, Chief of Police. “It’s our hope that this campaign will help decrease the number of impaired drivers on our roadways and, ultimately, save lives.”

As well as taking part in the Red Ribbon Campaign, the Waterloo Regional Police Service will hold several Festive R.I.D.E. (Reduce Impaired Driving Everywhere) programs and random mobile checks to ensure our roads are safe from impaired drivers.

The 2017 Festive R.I.D.E. program begins December 1, 2017 and runs until January 1, 2018. The program will include R.I.D.E. checks every week until the end of the holiday season.

Members of the community are encouraged to share in the responsibility for road safety by committing to:

  • planning ahead and arranging for a designated driver or public transportation
  • offering a sober ride to a friend who has been drinking
  • calling 9-1-1 to report suspected impaired drivers
  • drinking responsibly

For more information about the Red Ribbon Campaign, visit: https://goo.gl/Fdiq2X.

The Waterloo Regional Police Service would like to wish everyone a safe and enjoyable holiday season.

Media Inquiries:

Cherri Greeno

Media Relations Coordinator

Executive Branch

519-570-9777 (WRPS) ext. 8773

Cell: 519-498-9954


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