‘LOVE What You Do’ - Waterloo Regional Police announces its latest recruitment campaign

Posted on Tuesday February 20, 2018

Waterloo Region, Ontario –  The Waterloo Regional Police Service is proud to announce its latest recruitment campaign – ‘LOVE What You Do.’

The development of the ‘LOVE What You Do’ campaign began in early 2017 with the goal of attracting diverse applicants with a passion for sharing their skills, backgrounds and abilities with the Waterloo Regional Police Service.

The campaign highlights the many exciting opportunities and rewards that accompany a multifaceted career in policing with the Waterloo Regional Police Service.  It features videos, promotional materials and social media outreach showing officers in realistic, everyday situations. The first video has been released and is currently being played in Cineplex theatres across Waterloo Region: https://www.youtube.com/watch?v=DiX6YGaRqn4

As part of the new recruitment strategy, a Women-Focused Police Constable Recruitment Program will also be held in March, 2018. This program will be held in addition to several other recruiting and information events.

“We need to recruit and attract candidates who are reflective of the communities we serve and this is another step toward creating a more personal connection and open communication with prospective future officers,” said Bryan Larkin, Chief of Police. “This will be an excellent opportunity for those interested in a policing career to learn about the process, ask questions and to get to know how they, too, can ‘LOVE What You Do.’”

To learn more about a career with the Waterloo Regional Police Service, visit www.wrps.on.ca/careers.

Media Inquiries:

Cherri Greeno

Media Relations Coordinator

Executive Branch

Waterloo Regional Police Service

519-570-9777 (WRPS) ext. 8773


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