Police and Community Partners Aim to Reduce Impaired Driving with MADD Canada’s Red Ribbon Campaign

media release

Waterloo Region, Ontario –  The Waterloo Regional Police Service, is honoured to host MADD (Mothers Against Drunk Driving) Canada’s Red Ribbon National Launch Campaign at Waterloo Regional Police Service’s Headquarters on November 1, 2019.

Community partners will join members from MADD to help raise awareness about the risks and consequences of driving under the influence of alcohol and/or cannabis or other drugs. 

The Red Ribbon campaign begins on November 1, 2019 and runs until the beginning of January.

Throughout the Red Ribbon Campaign, thousands of red ribbons will be distributed across Waterloo Region as a tribute to the victims of impairment-related collisions and as a reminder to ensure everyone drives sober.

“We are pleased to take part in this important campaign,” said Bryan Larkin, Chief of Police. “This campaign serves as a tribute to all the victims who have been killed or injured in impaired driving collisions. As well as taking part in the Red Ribbon Campaign, our officers will hold several R.I.D.E. programs and random mobile checks throughout the holiday season to ensure our roads are safe from impaired drivers.”

Members of the community are encouraged to share in the responsibility for road safety by committing to:

  • planning ahead and arranging for a designated driver or public transportation
  • offering a sober ride to a friend who has been consuming alcohol or drugs
  • calling 9-1-1 to report suspected impaired drivers
  • enjoying responsibly

National Launch Event

Media and members of the community are welcome to attend the national launch event

Date & Time     

Friday, November 1, 2019 at 11 a.m.


Waterloo Regional Police Service Headquarters, 200 Maple Grove Road., Cambridge, ON

Special Guests

  • Waterloo Region Chair Karen Redman
  • Waterloo Regional Police Chief Bryan Larkin
  • Ontario Provincial Police Sergeant Kerry Schmidt
  • Sarah Langis, Allstate Canada, Waterloo Agency Manager
  • MADD Waterloo Region Chapter President Steve Bowden
  • MADD Canada Chief Operating Officer Dawn Regan

Photo opportunities

Traditional red ribbon cutting and tying of red ribbons on police vehicles. 

Visit the MADD website for more information about the Red Ribbon Campaign.

The Waterloo Regional Police Service would like to wish everyone a safe and enjoyable holiday season.

Media Inquiries

Ashley Dietrich
Public Information Officer
Executive Branch
519-570-9777 ext 8285
Cell: 519-212-9135

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