Regional Police increase awareness and enforcement of impaired driving

The Waterloo Regional Police Service is reminding community members to drive sober this holiday season and will be focusing on sending a message of awareness while increasing enforcement efforts this year.

“Impaired driving is at the forefront of our policing operations for the entire month of December as statistics continue to prove drivers are getting behind the wheel while impaired by drugs or alcohol,” said Bryan Larkin, Chief of Police.  “As part of our commitment to road safety, along with our efforts to increase public awareness, there will be a R.I.D.E. program planned for every day of the month in Waterloo Region.”

In partnership with MADD (Mothers Against Drunk Driving) all marked police cruisers have been outfitted with Red Ribbons in support of the MADD Canada Red Ribbon Project, which promotes sober driving, shares a message of hope for those affected by impaired driving and remembers victims.

Also new this year, every R.I.D.E. program will be distributing postcards encouraging blood donation. The need for blood is especially high this time of year and the final week of December is among the lowest all year for donations. The Waterloo Regional Police Service is pleased to be partnering with Canadian Blood Services to give blood and encourage community members to donate as well. 

This past weekend alone, at least eight alleged impaired drivers were identified and processed by police in our Region.With the holiday season now upon us police encourage everyone to celebrate safely, ensure they have planned for a safe way home, and to contact 9-1-1 in the event of a suspected impaired driver. For more information about the Red Ribbon Project, click here.  To learn about the need for blood, visit

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