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In response to concerns expressed by members of the community, the Waterloo Regional Police Service (WRPS) has decided to suspend the Community Cruiser Campaign, which it launched on March 29, 2021.
The Community Cruiser Campaign was developed by the Service’s Equity, Inclusion, and Diversity Unit (EID), in consultation with other members of the WRPS and with diversity specialists in the community.
The campaign was intended to highlight and celebrate the rich diversity of Waterloo Region, which is reflected in the membership of our Service. This campaign was a small part of a larger Equity, Inclusion and Diversity Plan designed to promote community engagement and to ensure the Waterloo Regional Police Service is reflective of the community.
While many citizens supported the launch of this campaign, others expressed concerns about its concept and were offended by the visual design elements on the cruisers. The Service has listened to those concerns, apologizes to anyone who was offended, and has decided to suspend the campaign.
Moving forward, the Waterloo Regional Police Service, including its Equity, Inclusion, and Diversity Unit, will continue to consult with citizens of Waterloo Region to identify, with the support and input of the community, ways in which the Service can better reflect the diverse Region we serve.
The Waterloo Regional Police Service remains committed to building and enriching relationships for a safer, more inclusive community.
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