Waterloo Regional Police to Host the OACP Holiday R.I.D.E Launch

Media Release

Waterloo Region, Ontario – The Waterloo Regional Police Service, in partnership with the Ontario Association of Chiefs of Police (OACP) and Arrive Alive DRIVE SOBER, invite police services from across Ontario to participate in the launch of the OACP 2019 Holiday R.I.D.E program. The launch will take place on Wednesday, November 13, 2019 at Waterloo Regional Police Service’s headquarters, located at 200 Maple Grove Road in Cambridge. The event will run from 9 a.m. to 11:30 a.m.

The Waterloo Regional Police Service’s official Holiday R.I.D.E program will begin November 22, 2019, and will run until January 2, 2020.

Driving while impaired by alcohol or drugs continues to be the most prominent factor in serious road collisions in Canada. With recent changes to the Criminal Code in 2019, regarding mandatory alcohol screening and provincial sanctions for drug testing, police and their community partners are urging drivers not to drive if they have consumed drugs or alcohol that might impair their ability to drive.

R.I.D.E programs remain an important part of road safety as they create a visible reminder to motorists to not drive impaired. Members of the community are encouraged to aim for zero when it comes to alcohol and drug impaired driving. All young drivers, novice drivers, and commercial drivers are required to have zero presence of alcohol and/or drugs in their system while driving. 

We encourage the community to share in the responsibility for road safety by committing to: 

  • planning ahead and arranging for a designated driver or public transportation
  • offering a sober ride to a friend who has been drinking
  • calling 9-1-1 to report suspected impaired drivers
  • enjoying responsibly

"Road Safety is a top priority for the Waterloo Regional Police Service and our members remain committed to ensuring our roads are kept free from impaired drivers,” said Bryan Larkin, Chief of Police.

The “Aim for Zero campaign will include:

  • Police personnel and Arrive Alive DRIVE SOBER handing out 100,000 “thank you” cards for drivers, party hosts, and others who promote responsible driving during the holiday season.  These cards invite holders to enter a social media-based contest to win $5,000 in prizes, including NHL and NBA tickets, tablets, and gift cards, by using #HolidayRIDE in Twitter responses to @DriveSober by midnight on January 5th 2020;
  • Public Service Announcements will air on radio stations across Ontario encouraging drivers to Aim for Zero during the holiday season (zero alcohol, zero cannabis, zero crashes, zero charges, etc.);
  • The Beer Stores will display posters to promote the Holiday R.I.D.E. message and remind customers to plan ahead;

Media and members of the community are welcome to attend the Holiday R.I.D.E launch event

Date & Time     

Wednesday, November 13, 2019 at 9 a.m.


Waterloo Regional Police Service Headquarters, 200 Maple Grove Rd., Cambridge, ON

Special Guests    

  • Welcome by – OACP
  • Chief Bryan Larkin – Waterloo Regional Police Service
  • Catherine Fife – Member of Provincial Parliament
  • Scott Baptist – Traffic Committee Chair, OACP
  • Anne Leonard – Arrive Alive DRIVE SOBER
  • CAA South Central Ontario Representative

Demonstrations of the ASD/ADSE/Intoxilyzer will be available after the speeches. The R.I.D.E. lane on Maple Grove Road will commence at 11 a.m.

Media Inquiries

Ashley Dietrich
Public Information Officer
Executive Branch
Waterloo Regional Police Service
519-570-9777 ext. 8285

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