The New F Word

The Waterloo Regional Police Service has launched a new opioid-prevention campaign aimed at educating young people on the dangers of fentanyl. The campaign, entitled #TheNewFWord, sends a powerful message - that fentanyl is real, and it is deadly.


Fentanyl is a powerful synthetic opioid that is 100 times stronger than morphine. It is typically used to treat patients with severe pain. It is odorless and tasteless and can be found in a powered, pill, liquid or patch form.

Locally, fentanyl has been found in Waterloo Region mixed with other drugs such as cocaine, heroin and methamphetamine. It has also been found in the form of counterfeit pills that resemble OxyContin, Xanax and Percocet.

The high potency of fentanyl quickly increases the risk of an overdose, especially to those users who are unaware that the drug they are consuming contains fentanyl.

A small does, the size of a grain of sand, can be deadly. 

Fentanyl does not discriminate

If you choose to take a drug that is not prescribed to you, you are risking your life.  The opioid crisis is real, and it is here in Waterloo Region. It is affecting our family, our friends, our neighbours, our community - and it can affect you.

Seizures of fentanyl by Waterloo Regional Police  

2015 - 12  
2016 - 90
2017 - 85

* Regional statistics are as of December 12, 2017


Waterloo Region Integrated Drug Strategy
OACP: Face the Fentanyl
Drug Awareness
Drug Identification
Partnership for Drug-Free Kids
Drug and Alcohol Helpline
Protecting Your Child from Fentanyl 



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